You aren't broken, friend. You're just between stories.
Welcome to the clearing.
A studio for living mythology.
Field guides for your inner wilderness,
and folklore for the world outside.
The Silence Became a Studio
For thirty years, I was a Pirate on the high seas of marketing. I traveled to five continents, teaching the world how ideas spread and how communities catch fire. I thought I was building a career.
I was wrong. I was building inventory.
In 2024, a medical crisis left me paralyzed and silent. In that stillness, the “Real World” map dissolved. I realized the dreams I’d been deferring weren’t distractions—they were the work I hadn’t started yet.
Now, I tap the silence to bring you the stories that rumble up from the ground like smooth river stones.
The Archives
Why do I write both? Because the
Guide provides the map, but the
Story provides the courage.
Whether you need a tool to navigate
the noise or a myth to wake up your wonder, it all starts at the same fire.
THE FIELD GUIDES (Nonfiction)
The Sasquatch’s Roar
A survival kit for the modern soul.
Forget the personality box; find the Council Fire.
THE INCANTATIONS (Fiction)
Saluda Awakens
Where the kudzu listens and the bass line drives the magic. A journey into the vibration of the land.
The Provisioner
Artifacts, Not Souvenirs.
In the wild, your tools are only as good as the stories they carry.
These limited-run, linocut-inspired designs aren’t just art; they are markers for the journey.
For the traveler who knows that some mysteries are meant to protect us, not be solved.
Geno Church | Scribe
Geno Church is a storyteller, artist, and myth-builder based in the foothills of South Carolina, where the kudzu really does seem to listen.
For three decades, Geno was a strategist on the global stage, co-authoring Brains on Fire and The Passion Conversation (Wiley) and earning a spot in the Word of Mouth Marketing Hall of Fame. But leaving the agency world to serve as Creative Director for the National Council of Teachers of English (NCTE) changed the trajectory. Championing the educators who teach the world to write inspired Geno to stop just consulting on stories and finally start writing his own.
But in 2024, the script flipped.
Now, Geno uses that lifetime of “inventory” to explore the connection between ancient archetypes and modern survival. Whether he is carving digital linocuts, writing Southern Gothic lore, or teaching the “Tracker’s Instinct,” his work is designed to help you stop performing your life and start living it.